PELAYO ICONIC
Video for Pelayo´s 2014 Annual Report, with the iPad as the main character, as the centerpiece of different real iconic compositions and as an element within the infographics of this year´s results of the company.
This year we have used the iPad as the central narrative element for the Annual Report video, because for the first time, the Annual Report is also available on iPad. Visually, we wanted to represent the concepts  of the script and the yearly results with infographics and real iconic elements that had small movements or actions which would give rhythm and dynamism to the video, without adding effects in postproduction, only using it to integrate the screens on the iPad.
"2013 has been a challenging year"
"...despite market dificulties "
"...we maintain our position in the industry..."
"...with almost a million mutualists..."
"...and over 1,300,000 insurance policies..."
"...95.000 household claims..."
"...percents of custumer care "
DIRECTED BY: biográfica

CREATIVE DIRECTOR: Pablo Galán

PRODUCCTION: Nuria Grajal
 
ART DIRECTORS: Maite Yurrebaso. Rafael Garcia
 
ART DIRECTOR ASSISTANT: Jordi Rosales
 
GRAPHIC DESIGN: Marco Von Knobloch
 
DIRECTOR OF PHOTOGRAPHY: Noa Poveda

PROPS: Maite Yurrebaso, Rafael Garcia
 
ANIMATION:Maite Yurrebaso, Rafael Garcia, Jordi Rosales, Marco Von Knobloch, Pablo Galán

COMPOSITE: Johnny
 
2D Animation: Ruben Garcia

COLORIST: Pablo Galán

MUSIC & SOUND DESIGN: The Lobby / Fede Pajaro
 
OTHER YEARS ANNUAL REPORTS
 
2011  //  2012  //  2013  
 
 
Thanks!!!
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